Dé Rococo is a Tel Aviv-based fashion brand offering timeless yet contemporary wardrobe essentials. Inspired by classic European simplicity and vibrant Israeli energy, the brand creates elegant, versatile pieces including coats, dresses, tops, bottoms, denim, and swimwear — designed for the modern woman who values effortless style and quality.
I developed their complete Shopify store to deliver a clean, sophisticated, and highly conversion-focused shopping experience that reflects the brand’s chic aesthetic and makes discovering new drops enjoyable and seamless.
Project Highlights:
- Modern minimalist design with high-quality lifestyle and studio photography that beautifully showcases the fit, fabric details, and feminine silhouettes.
- Weekly new drops with clear seasonal collections (including popular All Stars Swimwear collection).
- Well-organized product categories: Dresses, Tops, Bottoms, Coats, Denim, Swimwear, and Sale section.
- Strong focus on user experience — easy navigation, fast loading, mobile optimization, and smooth shopping journey for both new and returning customers.
- Trust-building elements: Free worldwide shipping info, quick processing (2-5 business days), loyalty program (Dé List), and clear sizing/FAQ support.
My Role:
- End-to-end Shopify store development
- Custom theme design and adjustments
- Product catalog structuring and collection organization
- UX/UI optimization for better browsing and conversion
- Performance & mobile-first optimization
- Implementation of loyalty program and global shipping features
Technologies Used:
- Shopify
- Custom Liquid Theme Development
- Advanced performance optimization
- Conversion rate optimization elements
Challenge & Solution: The main challenge was to create an online store that feels premium and editorial while remaining easy and addictive to shop — balancing fashion-forward presentation with practical e-commerce functionality.
I solved this by building a clean, elegant, and fast-loading Shopify theme with beautiful visuals, logical collection hierarchy, intuitive navigation, and subtle conversion elements that encourage browsing multiple pieces and completing purchases without friction.
Result: A stylish, trustworthy, and user-friendly e-commerce platform that successfully captures Dé Rococo’s unique blend of European elegance and Israeli spirit. The store effectively presents the brand’s weekly drops and core collections, helping customers easily build their ideal wardrobe while driving consistent sales and brand loyalty.