GOOM is an Israeli wellness brand specializing in delicious, easy-to-take gummy supplements designed to make daily self-care simple and enjoyable. With the tagline “להשקיע בעצמך מעולם לא היה קל יותר” (Investing in yourself has never been easier), the brand offers natural, lab-tested, kosher Parve formulas that support hair, skin, nails, sleep, digestion, and overall glow.
I developed their complete Shopify store to create a clean, modern, and conversion-focused experience that emphasizes simplicity, trust, and the joy of consistent wellness habits.
Project Highlights:
- Friendly and approachable design with vibrant visuals, emojis, and high-quality product photography
- Clear product categorization: Individual formulas (Grow, Flow, Deep Sleep, Shine) and smart bundles (Goom Complete, Gut & Hair, Day & Night, IN & OUT, Sleeping Beauty)
- Strong trust signals: Israeli manufacturing under Ministry of Health, GMP & FDA standards, natural ingredients, cruelty-free, and real customer testimonials
- Easy navigation for first-time buyers and repeat customers with prominent bundles, fast shipping info, and community elements (WhatsApp group)
- Focus on convenience: Tasty gummies instead of pills — no water needed, perfect for daily routine and long-term adherence
My Role:
- End-to-end Shopify store development
- Custom theme adjustments and UX optimization
- Product catalog structuring and collection organization
- Conversion optimization (bundles, trust badges, mobile experience)
- Performance & speed optimization
Technologies Used:
- Shopify
- Custom Liquid Theme Development
- Mobile-first optimization
- Conversion rate optimization elements
Challenge & Solution: The main challenge was to present functional health supplements in an appealing, non-clinical, and lifestyle-oriented way so customers feel motivated rather than overwhelmed.
I solved it by building a bright, clean, and encouraging design, highlighting the “gummy advantage” (taste + convenience), using benefit-driven copy, logical bundling, and transparent trust elements that make starting a wellness journey feel easy and achievable.
Result: A modern, trustworthy, and user-friendly e-commerce platform that effectively communicates GOOM’s mission of making self-investment simple and delicious, helping thousands of customers build better daily habits with confidence.