NUNC is a health and wellness brand on a mission to make daily supplements easy, delicious, and effective for everyone. Their range of vegan, gluten-free, non-GMO gummy supplements combines clinically-studied ingredients with great taste — turning wellness into a joyful daily ritual.
I developed their complete Shopify store to create a vibrant yet trustworthy shopping experience that highlights product benefits, clean ingredients, and the brand’s commitment to quality and social impact. The website showcases individual gummies (ACV for digestion & slimming, Energy for focus & hydration, Beauty for hair/skin/nails, Dream for relaxation & sleep) along with smart bundles and upcoming hemp-based options.
Key Highlights:
- Fun and approachable design with appetizing visuals and benefit-driven messaging
- Strong emphasis on clean formulation: Vegan, Gluten-Free, Non-GMO, Gelatin-Free, Kosher, no artificial colors or flavors
- Clear categorization by benefit: Energy, Beauty, Digestion & Slimming, Sleep & Relaxation, plus value-packed bundles
- Powerful trust signals: 3,000+ satisfied customers, 30-Day Money-Back Guarantee, free U.S. shipping, local ingredient sourcing, and portion of every sale donated to breast cancer research
- Educational yet simple content explaining real health benefits without medical jargon
My Role: End-to-end Shopify store development, custom theme adjustments, product catalog structuring, collection organization, and optimization for trust, conversions, and mobile performance.
Result: A delightful and credible e-commerce platform that effectively communicates the joy of tasty wellness while building customer confidence through transparent ingredients, proven benefits, strong guarantees, and a meaningful social mission — making healthy habits easier and more enjoyable.
Technologies Used:
- Shopify
- Custom Theme Development
- Performance & Mobile Optimization
- Conversion Optimization elements
Challenges & Solutions: The main challenge was balancing a fun, joyful “made delicious” personality with serious wellness credibility and clean-label trust, without overwhelming users with too much information. Solved it through vibrant yet clean design, clear benefit-focused copy, prominent trust badges (guarantees, certifications, reviews), intuitive bundle recommendations, and simple navigation that makes discovering the right gummy routine quick and enjoyable.