A custom app that cut returns by a third.
How a bespoke app and a performance overhaul reclaimed margin for a fast-growing health brand.
Manual returns and a heavy store were eating margin and team time, while a Lighthouse score of 34 throttled growth.
Three third-party tools were duplicating work and slowing the store; returns had no system behind them.
A custom app plus a performance overhaul could cut returns and reclaim speed in a single engagement.
Replace the tool sprawl with one bespoke app, then re-engineer the store for near-perfect performance.
Built a custom returns and subscription app, retired three tools, and rebuilt the front end for Core Web Vitals.
Returns down 34%, Lighthouse up to 96, and cart completion up to 41% — with a leaner, cheaper stack.
Custom beats off-the-shelf when the tool is core to the business — and performance pays for itself.